Product Design has become the perfect answer for entrepreneurs looking to send their digital business – however big they are- through the roof. Giants such as Apple and Google have already their eyes on this position to make their processes smoother and more efficient.
You too can learn from this discipline that aims to master all aspects of a product or service that fulfills the customers’ needs and engages with them.
If you are sitting there in quarantine going over and over how your business can do better and tackle such threats as, say, world recession, well, you need to go even deeper. Yes, deeper than before.
Let’s talk about Product Design.
What on Earth is Product Design (PD) and why should I care?
The best way to define PD is strategy. It embraces and takes great care of all aspects of the digital product to develop a sustainable product around the users’ needs.
Even from the very beginning, when it all is just an idea in someone’s head, PD helps entrepreneurs define the scope of their projects, understand possible pain points, and how to fix them. The ultimate goal is, of course, coming up with a digital product or service that can be useful for customers but also that delivers profits for the team.
Product Designers are both the best friend and worst enemy of the product since they are the ones to point out flaws and come up with solutions.
Revising, re-working, questioning, fine-tuning, testing, and re-launching digital products are the key points in PD, understanding a digital product as any product designed for devices and that aims to solve a problem or need.
PD is an approach that can take your business upside down only to make it better. It has a lot to do with User-centered methodologies, such as Lean User Experience.
How does PD interact with my existing ecosystem at work?
PD was born to take part in conversations that revolve around the business itself, usability, problem-solving methods, User Experience, digital marketing, IT, and even user-centered design methodologies.
The minute you come up with the idea of a product, you should call a Product Designer to help you walk the ideation process and to break up into doable steps towards the desired outcome and to strike a balance among all interests, with one goal in mind: the proper development of the digital product and how it can get better and better along with iterations.
You can also take into consideration PD to refresh your existing product or service. Here the key is to be 100% open to constructive criticism, because no matter how convinced you are that what you offer is on point, there may be more than misses the eye in the way of having an actual successful product. There may be some trouble in one or many stages along the chain (from the idea itself to the target definition, marketing, operative dynamics…) So a product designer will make use of a wide array of tools- such as prototyping and user testing- in order to maximize efforts and save costs.
So, what can a Product Designer do for my business, really?
- Hold cohesive conversations where all aspects of development and ideation are involved.
- Apply User Research techniques that will enlighten the actual functioning of the product or service to make the right diagnosis beforehand.
- Be open enough to analyze different use cases, and develop interfaces for all of them, with the help of prototypes and MVPs.
- Be on their toes to test ASAP the results in order to make quick adjustments after proper user testing.
- Be in constant dialogue with the Project Manager or Project Leader to decide which course of action is better to take.
- Strike a balance between being totally focused on the product but also attentive to the environment, competitors, context, and such external players.
In any way, there’s definitely more to win than to lose in the adventure of trusting a Product Designer for your product or service. The best catch of it all is that you don’t need an in-house pro, since it’s a role that can easily fit in your structure in a remote work dynamic.